The Victoria Quarter has launched its own iPhone app – the first shopping centre in the UK to do so.
The app will give users regular updates about offers and events in the centre, as well as full store listings, contact details and weblinks. Updates are highlighted on the app’s icon, so users can easily see the very latest news and offers from the VQ’s 76 stores.
Centre Director, John Bade commented, “With mobile phones so much a part of people’s lives now, the app seemed the perfect way to keep in touch with our customers. The fact that everyone has their phone with them constantly means we’re able to engage with them instantly – far quicker than through the website – and it also allows us to explore new avenues for promoting the centre.”
“With market conditions still tough,” he added, “we’re always looking at different opportunities to speak to the people who shop here. The iPhone app was appealing for a variety of reasons; not least the fact that the VQ is the first centre in the UK to have one. To increase the appeal to users we’ve also made the app free to download.”
The app is available to download now from the App Store on the iPhone or iPod Touch or via iTunes. Simply enter Victoria Quarter in the App search box and click install for a free download to your device.